A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics (3rd Edition) Your Indispensable Tool
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Book Description:
ISBN-13: 9783662567067
This book provides a comprehensive overview of market research, focusing on the process, data, and methods involved in conducting successful research projects. The third edition of “A Concise Guide to Market Research” specifically highlights the use of IBM SPSS Statistics software, a popular tool for analyzing and interpreting data.
The book begins by explaining the importance of market research in making informed business decisions and understanding consumer behavior. It then delves into the various stages of the research process, from defining research objectives to collecting and analyzing data. The authors provide practical guidance on designing surveys, conducting interviews, and using statistical techniques to interpret findings.
Throughout the book, real-world examples and case studies are used to illustrate key concepts and demonstrate how market research can be applied in different industries and contexts. The inclusion of IBM SPSS Statistics tutorials and exercises also helps readers develop their data analysis skills.
“A Concise Guide to Market Research” is a valuable resource for students, researchers, and professionals looking to enhance their understanding of market research methods and techniques.
This edition retains the full content with the added advantage of portability, allowing readers to easily access and engage with the material from any device, whether in a classroom or during fieldwork.
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